You can read magical words all over sites that sell. Even search engines
record and display these special words. Every part of e-commerce requires
the use of these magical words or sales on the internet would be very few
indeed!
When someone goes to your website, it is because they believe something
they are looking for will be found there. They won't actually find the
product
or service in most cases, but rather they find words. Your words better
start filling your visitors needs right off the bat or they will be long
gone!
When visitors first arrive, they really don't care about all the the great
things
you might want to say about your company. From the minute they arrive, you
need to start capturing their attention with the first magical words -
Benefits!
Start telling your visitor how your product or service is going to save them
time, money, or give them health, happiness or whatever it is that your
product
or service will do for them.
You will need to learn to use magical words that grab attention, words that
spell out the benefits and create a desire for your visitors to click until
they
buy! When you look at the sites that sell, you won't find flashy pages with
streamming audio and video. What you will find is well thought out sales
material that generally focuses on an age old sales formula layed out in
this
order: (1) attract - Attention (2) generate - Interest
(3) stimulate - desire (4) ask for - Action
If you are not familiar with this copywriting formula, I can only sugggest
that
you should make the time to learn about it. The time, effort and even money
spent in learning to write irresistable material for your ads and webpages
wil
turn out to be the goose that lays the golden egg! If you don't have the
time
or you think you don't have the ability to learn a little about this art,
hire a
professional. It will be money well spent!
The internet has all the resources you need to learn how to write powerful
ad copy. Just run a search for the word 'copywriting' and you will find
everything
from articles, books and even professional copywriting services. Even if you
only
learn the simple basics of copywriting, you will be many sales ahead.
Start by using the magical words that sell from the moment your visitors
arrive.
You know how impatient people can be if they don't find what they are
looking
for right away - so give it to them! You can always tell them about how
good
your company is after you have them wrapped around your virtual finger. Use
magical words to make your site sell and it will soon be you who owns the
goose
that lays those golden internet eggs!
